It also promises to create opportunities to engage consumers in entirely new ways while improving operations and the bottom line. In addition, our research shows consumers are increasingly interested in buying a vehicle online without ever having to set foot inside of a dealership.Īdvancements in VR technologies are poised to help both automakers and automotive dealers alleviate many of the pain points commonly associated with buying a vehicle. So what do consumers dislike most about the process? Too much paperwork and an overall purchasing experience that just takes too much of their time.
1 In fact, consumers around the world rank family, friends, and salespeople as the top sources for information when shopping for a vehicle. Yet, according to Deloitte’s Global Automotive Consumer Study, consumers view the customer experience and their relationship with salespeople as integral to their final purchase decision.
And it’s even more frustrating when you compare the experience you enjoy with other brands to what happens on the showroom floor. It’s frustrating to invest time in researching vehicle and payment options only to find, upon arriving at a dealer’s lot, that the vehicle you want is not available and the payment options aren’t what you expected. Shopping for a car isn’t something many consumers look forward to. Trend 1: Changing how people shop for cars To activate your AR-enabled journey, open the DxR app and place your device’s camera over an illustration.
#Unmatched air traffic control augmented reality install
Each of the trends discussed is accompanied by an illustration that, when viewed through the Deloitte Digital DxR app, enables an AR experience that allows you to picture how advanced technologies will reshape mobility over the next 20 to 50 years.Įach of the illustrations accompanying the trends below is enabled with AR technology. Download and install the Deloitte Digital Reality DxR app from the Apple App Store or Google Play on your mobile device. The trends that follow are ordered chronologically, beginning with how advanced technologies are today already changing how people buy cars. To explore how advanced technologies already are and will continue to reshape the transportation ecosystem-and redefine and reshape people’s experiences as they move from one place to another-this article delivers a vision of the future enabled through augmented reality (AR). And innovations in other industries such as gaming are ushering in the possibilities of entirely new, immersive customer experiences delivered through augmented, virtual, and mixed reality. The emergence of 5G holds the promise of delivering fast, reliable, omnipresent connectivity. Examples abound of electrification, autonomous drive, smart and connected infrastructure, and disruptive business models. We believe that the journey to the future of mobility is already well underway.
This article is featured in Deloitte Review, issue 24 Subscribe to receive related content from Deloitte Insights Explore the Future of Mobility collection
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